George, Here's a Site Worth Paying For

Hi George,

Daniel Scocco here, and this is the Daily Blog Tips newsletter.

I haven't spent money on Internet marketing ebooks or membership
sites for a long time (if I remember well the last one was Aaron
Wall's SEO Book!), but this month I forked out $97 to get access to
a site. I am also planning to renew my subscription, so I figured
it might be useful for you as well.

The story about how I came to know this site is quite interesting,
and I just wrote a complete review about it. Here's the link to
the post on my blog:

http://www.dailyblogtips.com/global-success-club-review/

Inside my review you'll also find a link to a video you
can watch for free. It's a terrific motivational seminar
by a guy called Les Brown. Even if you are not interested
in the site I am talking about do make yourself a favor and
watch that video.

Talk to you next week,
Daniel Scocco

-------

2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?7KwMzJyMtKyMrBxM7OzstGa0nGwcHKyM7A==

George, Here's What I Discovered About Search Rankings

Hi George,

Daniel Scocco here, and this is the Daily Blog Tips newsletter.

Today I want to talk about an SEO principle I learned after
trying to optimize my websites over the years.

Once you start learning about SEO and getting your first pages
and sites ranked well on Google you discover that testing is
really important, and as a result you start tweaking things
around to see what will improve your rankings, and what might
lower them.

Over the years, though, I started to notice a pattern on most
of my sites. The pattern was that sites that I would tweak a
lot would start losing rankings, and sometimes they would
never recover this rankings.

By "tweak a lot" I mean that I would change the title tag,
change the internal link structure, change the navigation
and sidebar sections and so on.

This makes sense if you see things from Google's perspective.
It's tough to figure what a site is about if its structure
keeps changing over time, and it might also be a sign of a
webmaster trying to manipulate search rankings.

Sure, you should always be publishing new content on your site.
But when it comes to the site structure, it looks like Google
prefer website that tend to preserve the same structure over
time.

I haven't read about this on other sources, but it's something
I witnessed very clearly on my own sites (and I built dozens
of them over the years).

That is why these days I only make structural changes on my sites
if absolutely necessary, and I recommend you to so the same. For
example, don't keep changing the title tag. Perform some keyword
research and choose your title tag carefully, and after that
stick with it no matter what!

The stability that your site will have will certainly send a
positive signal to Google, improving your search rankings
over the long term.

Talk to you next week,
Daniel Scocco
http://www.dailyblogtips.com

-------

2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?7KwMzJyMtKyMrBxM7OzstGa0nKxMDBwMbA==