Hi George,
Daniel Scocco here, and this is the Daily Blog Tips newsletter.
If you accept guest posts on your blog you should check an
interesting guest blogging platform I came across recently, called
PostJoint. Here's the link:
--> http://www.postjoint.com/bloggers
They basically connect advertisers and content providers with
bloggers. The first group creates the content/guest posts, and the
bloggers choose which pieces they want to publish on their sites.
And here's the interesting part: as a blogger you may charge a
fee to publish the guest posts on your site. How much you charge is
up to you, it could be $10 or $500. Obviously you should choose a
price related to the popularity of your site (e.g., traffic and
subscribers) if you want to attract guest posts regularly.
I exchanged a couple of emails with the owner of the plataform, and
he told me some of their users are generating four figures monthly
from the fees collected by accepting the guest posts.
Another important point is that the platform is not a marketplace
for product reviews or a blog network, as there are some out there.
This is to make sure bloggers participating won't get penalized
by Google. In fact you can add the nofollow tag on links if you
prefer, to be 100% compliant with Google.
Overall it's a nice idea, and if you get in early you can start
building your profile before others do so. Here's the link again
where you can signup for the free beta:
--> http://www.postjoint.com/bloggers
Talk to you next week,
Daniel Scocco
---------
2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?7KwMzJyMtKyMrBxM7OzstEa0jBwMrAwsDEw=
Wednesday, March 27, 2013
Friday, March 15, 2013
George, Do You Like to Write?
Hi George,
Daniel Scocco here, and this is the Daily Blog Tips newsletter.
I just wanted to give you a heads up that this week we re-opened the
doors of the Freelance Writing Course, which is a 6-week program that
I run with Ali Hale on my other site, DailyWritingTips.com.
The goal of the program is to give you all the information and tools
you need to start making some money freelance writing online.
Over 1000 students already joined the course in past editions, and
the feedback has always been great. Here's the link to the course page
if you want to see the details (course structure, price, etc) or
enroll:
--> http://www.dailywritingtips.com/freelance-writing-course/
Enrollment closes in 4 days, so don't miss out if you think it could
be the right course for you!
Talk to you next week,
Daniel Scocco
-------
2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?7KwMzJyMtKyMrBxM7OzstEa0jOwc7Kzs7Ow=
Daniel Scocco here, and this is the Daily Blog Tips newsletter.
I just wanted to give you a heads up that this week we re-opened the
doors of the Freelance Writing Course, which is a 6-week program that
I run with Ali Hale on my other site, DailyWritingTips.com.
The goal of the program is to give you all the information and tools
you need to start making some money freelance writing online.
Over 1000 students already joined the course in past editions, and
the feedback has always been great. Here's the link to the course page
if you want to see the details (course structure, price, etc) or
enroll:
--> http://www.dailywritingtips.com/freelance-writing-course/
Enrollment closes in 4 days, so don't miss out if you think it could
be the right course for you!
Talk to you next week,
Daniel Scocco
-------
2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?7KwMzJyMtKyMrBxM7OzstEa0jOwc7Kzs7Ow=
Tuesday, March 5, 2013
George, Do You Know What Are Mental Price Barriers?
Hi George,
Daniel Scocco here, and this is the Daily Blog Tips newsletter.
Human beings tend to have very clear patterns when analyzing things
(not necessarily rational patterns), and the price of products and
services is no exception.
The first pattern is that we tend to group prices according to the
number of digits left of the dot. For instance, both $6.50 and
$8.50 have 1 digit left of the dot, while $25.70 has two. As a
result the first two prices would be considered similar and put in
the same mental group, while the third would fall on a separate
group.
This means that a potential customer would have a similar reaction
whether your product costs $6.90 or $9.90. In other words, he would
be equally willing to make the purchase in either case, which means
that you should price your product at $9.90 if you want to maximize
your profits over the long term.
Obviously you need to take this rule with a grain of salt. $19.50
and $90.50 have the same number of digits left of the dot, but
consumers wouldn't put those price tags in the same mental group.
The problem here is that we have crossed different mental price
barriers.
As far as Internet marketing is considered, the most common mental
price barriers are:
-$10
-$20
-$50
-$100
If two price tags are below a certain barrier the consumer will
probably have a similar reaction to both. For instance, $14.50 and
$19.70 are both below the $20 barrier, so the prices would trigger
a very similar on the mind of consumers. Same is true for $28.90
and $39.90, or for $79.90 and $97.70.
Let's use some numbers to illustrate the points.
Suppose that you sell an ebook for $16.90, and your current
conversion rate is 1.2% (that is, out of 100 visitors coming to
your landing page, 1.2 will make a purchase). Now suppose that you
have 10,000 monthly visitors coming to the page where you sell the
ebook, so that translates into 120 purchases per month
(10000*0.012) and $2028 in monthly profits.
As I mentioned before most people put $16.90 and $19.90 on the same
mental group, so if we increased the price to $19.90 the conversion
rate shouldn't fall that much. Let's assume it would fall to 1.1%.
Now every month we would have 110 purchases, as compared to 120
with the old price tag. However the price is higher, and so are the
profits: 110*19.9 = $2189. As you can see by getting closer to the
mental barrier we managed to maximize the profits, despite selling
slightly fewer units.
The rule of thumb: price your products just below one of the common
mental price barriers.
Talk to you next week,
Daniel Scocco
http://www.dailyblogtips.com
----------
2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?7KwMzJyMtKyMrBxM7OzstGa0jGxM7OwcrJw=
Daniel Scocco here, and this is the Daily Blog Tips newsletter.
Human beings tend to have very clear patterns when analyzing things
(not necessarily rational patterns), and the price of products and
services is no exception.
The first pattern is that we tend to group prices according to the
number of digits left of the dot. For instance, both $6.50 and
$8.50 have 1 digit left of the dot, while $25.70 has two. As a
result the first two prices would be considered similar and put in
the same mental group, while the third would fall on a separate
group.
This means that a potential customer would have a similar reaction
whether your product costs $6.90 or $9.90. In other words, he would
be equally willing to make the purchase in either case, which means
that you should price your product at $9.90 if you want to maximize
your profits over the long term.
Obviously you need to take this rule with a grain of salt. $19.50
and $90.50 have the same number of digits left of the dot, but
consumers wouldn't put those price tags in the same mental group.
The problem here is that we have crossed different mental price
barriers.
As far as Internet marketing is considered, the most common mental
price barriers are:
-$10
-$20
-$50
-$100
If two price tags are below a certain barrier the consumer will
probably have a similar reaction to both. For instance, $14.50 and
$19.70 are both below the $20 barrier, so the prices would trigger
a very similar on the mind of consumers. Same is true for $28.90
and $39.90, or for $79.90 and $97.70.
Let's use some numbers to illustrate the points.
Suppose that you sell an ebook for $16.90, and your current
conversion rate is 1.2% (that is, out of 100 visitors coming to
your landing page, 1.2 will make a purchase). Now suppose that you
have 10,000 monthly visitors coming to the page where you sell the
ebook, so that translates into 120 purchases per month
(10000*0.012) and $2028 in monthly profits.
As I mentioned before most people put $16.90 and $19.90 on the same
mental group, so if we increased the price to $19.90 the conversion
rate shouldn't fall that much. Let's assume it would fall to 1.1%.
Now every month we would have 110 purchases, as compared to 120
with the old price tag. However the price is higher, and so are the
profits: 110*19.9 = $2189. As you can see by getting closer to the
mental barrier we managed to maximize the profits, despite selling
slightly fewer units.
The rule of thumb: price your products just below one of the common
mental price barriers.
Talk to you next week,
Daniel Scocco
http://www.dailyblogtips.com
----------
2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?7KwMzJyMtKyMrBxM7OzstGa0jGxM7OwcrJw=
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