Hi George,
Daniel Scocco here, and this is the Daily Blog Tips newsletter.
Today I want to talk to you about the importance of investing in a
good logo for your website. At the end I'll also share the resource
I use to get most of my logos designed.
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One of the most common questions I hear from new bloggers
and webmasters is: "Is it okay to use a free template on my site
initially, or should I purchase a premium template or hire a
designer to make a custom theme for me right away?"
The answer, as usual, is: "It depends."
If you are setting up a business website (i.e., a website where you
will sell products and/or services), then having a unique and
custom design is recommended.
If you are setting up a blog or a content based website, on the
other hand, starting with a freely available template is perfectly
fine.
Regardless of your situation, however, there is one item that
is vital for any type of website: a unique and good looking logo.
Why? For several reasons:
1. Getting a professionally designed logo is not expensive these
days. With $150 you should already be able to get one.
2. Despite not being expensive, a unique and good looking logo can
give a lot of credibility to your website.
3. You don't need to have a custom designed theme to use your logo.
If you spend some time on it you should be able to find many free
templates that will integrate well with your logo.
4. The logo is the cornerstone of your online brand, so the sooner
you have it out there for people to look, the better.
5. You will be able to use your logo in places beyond your website.
Examples include the favicon, promotional banners, ebook covers
and so on.
As you can see, for a small investment on your logo you will get a
lot of benefits.
Whenever you decide to invest on your websites, therefore, remember
that getting a unique and good looking logo is a priority.
At this point you might be asking yourself: "OK, but where can I go
to get a good looking logo for as low as $150?". The best place is a
website called 99designs. Here is link: http://www.99designs.com
There you'll be able to create a contest for your logo, and
designers will compete by submitting entries. It is not unusual to
get over 50 entries on a contest, so you'll be able to pick the
logo that is exactly what you are looking for.
If you want to learn more about the resources you can use to get
a nice design for your websites without spending a fortune, come
check the http://www.onlineprofits.com training program, as we have
one module dedicated exclusively to it.
Best wishes,
Daniel Scocco
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2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US
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