Hi George,
Daniel Scocco here, and this is the Daily Blog Tips newsletter.
The premise: many studies and researches found that successful
people tend to have more habits (positive habits, mind you) when
compared to average people. That's because habits add consistency
and discipline to your professional and personal life, traits that
are essential to reaching your goals.
Examples of positive habits one can have:
-Exercising for 30 minutes every morning
-Meditating before going to sleep
-Remembering and using the first name of everyone, on every
interaction
-Learning a new foreign language every couple of years
-Settings goals for the day every morning
-Reading a technical book for 30 minutes every morning
Cool, but how do we go about developing those habits?
The best strategy I have seen so far is this one: at the beginning
of every month you will sit down and decide on which habit you want
to develop over the next 30 days. It can also be a bad habit that
you want to get rid of (e.g., smoking or eating junk food). After
that you commit yourself to stick to the habits for those 30 days.
Once the month is over you may decide to halt it, but most people
find that 30 days is enough to get the habit rooted inside you, so
most of them will stay.
For some habits I find that 30 days is not enough, so in those
cases I commit to sticking to the play for 60 days at least, which
seems to do the trick.
Matt Cutts, head of web spam at Google, is a big fan of this
strategy. In fact if you visit his blog you'll notice a category
titled "30 days". There you'll find all his posts about the
different habits he pursued in the past.
The month is almost over, so which habit will you develop over the
next 30 days?
Talk to you next week,
Daniel Scocco
http://www.dailyblogtips.com
----------
2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?7KwMzJyMtKyMrBxM7OzstGa0jOwszOwcLKw=
Wednesday, May 22, 2013
Wednesday, May 1, 2013
The Basic Elements of Sales Pages
Hi George,
Daniel Scocco here, and this is the Daily Blog Tips newsletter.
Last week I talked about why you should focus on benefits and
not on features when trying to sell something.
Apart from the benefits, though, there are many other sections
that are vital for an effective sales page, they are:
1. Benefits
As I already explained, benefits sell, not features. And since
benefits are what your customer is looking for you should always
start the sales pitch with them.
2. Story
This is the only item which I think is optional, and its use depend
on the type of product you are selling. For instance, if you are
selling an ebook about weight-loss it would be very effective to
include your own weight-loss journey, as this generates empathy and
credibility. If you are selling computer spare parts, on the other
hand, telling stories wouldn't necessary help you.
3. Features
Even if features don't sell, sooner or later on your sales pitch
you'll need to mention them, after all the customer wants to know
exactly what he's getting for his money. The clearer you can make
this section, the better.
4. Testimonials
People don't believe sales pages, they believe other people, and
that's why testimonials are so powerful. Needless to say you should
use real people/customers here, and the more descriptive you can be
about the testimonials (e.g., who are those people, what are their
names, etc) the better.
5. Money Back Guarantee
In my opinion pretty much all products that are sold online should
have a money back guarantee. That's because the customer can't
examine the product before buying it (like he would with a pair of
shoes on a store, for instance), and because since most products
are digital in nature returning them won't generate any cost. Apart
from giving more security for your potential buyers a money back
guarantee will also ensure that you will only have satisfied
customers around.
6. Questions and Answers
You might not want to display a huge section of questions and
answers on the sales page itself, but you should at least have a
link to your FAQ (frequently asked questions). This section is very
useful because it allows you to remove doubts and concerns of your
potential customers.
7. Call to Action
This is where you will encourage the customer to take action.
Usually it involves the information about the price and a big "Buy
Now" or "Add to Cart" button. Sometimes your call to action might
be different though. For instance, you might ask the customer to
input his email address to send him some free stuff before you give
him a chance to buy the product itself.
On future emails I'll expand on each of these sections, so stay
tuned!
Talk to you next week,
Daniel Scocco
http://www.dailyblogtips.com
----------
2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?7KwMzJyMtKyMrBxM7OzstGa0jOyMLCxsDMw=
Daniel Scocco here, and this is the Daily Blog Tips newsletter.
Last week I talked about why you should focus on benefits and
not on features when trying to sell something.
Apart from the benefits, though, there are many other sections
that are vital for an effective sales page, they are:
1. Benefits
As I already explained, benefits sell, not features. And since
benefits are what your customer is looking for you should always
start the sales pitch with them.
2. Story
This is the only item which I think is optional, and its use depend
on the type of product you are selling. For instance, if you are
selling an ebook about weight-loss it would be very effective to
include your own weight-loss journey, as this generates empathy and
credibility. If you are selling computer spare parts, on the other
hand, telling stories wouldn't necessary help you.
3. Features
Even if features don't sell, sooner or later on your sales pitch
you'll need to mention them, after all the customer wants to know
exactly what he's getting for his money. The clearer you can make
this section, the better.
4. Testimonials
People don't believe sales pages, they believe other people, and
that's why testimonials are so powerful. Needless to say you should
use real people/customers here, and the more descriptive you can be
about the testimonials (e.g., who are those people, what are their
names, etc) the better.
5. Money Back Guarantee
In my opinion pretty much all products that are sold online should
have a money back guarantee. That's because the customer can't
examine the product before buying it (like he would with a pair of
shoes on a store, for instance), and because since most products
are digital in nature returning them won't generate any cost. Apart
from giving more security for your potential buyers a money back
guarantee will also ensure that you will only have satisfied
customers around.
6. Questions and Answers
You might not want to display a huge section of questions and
answers on the sales page itself, but you should at least have a
link to your FAQ (frequently asked questions). This section is very
useful because it allows you to remove doubts and concerns of your
potential customers.
7. Call to Action
This is where you will encourage the customer to take action.
Usually it involves the information about the price and a big "Buy
Now" or "Add to Cart" button. Sometimes your call to action might
be different though. For instance, you might ask the customer to
input his email address to send him some free stuff before you give
him a chance to buy the product itself.
On future emails I'll expand on each of these sections, so stay
tuned!
Talk to you next week,
Daniel Scocco
http://www.dailyblogtips.com
----------
2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?7KwMzJyMtKyMrBxM7OzstGa0jOyMLCxsDMw=
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