George, Do You Want Better Affiliate Marketing Results?

Hi George,

Daniel Scocco here, and this is the Daily Blog Tips newsletter.

Today I want to talk about a strategy you can use to
drastically improve your affiliate marketing results.

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As you probably know, affiliate marketing is the practice of
promoting the products and services of a merchant, in exchange for
a commission on every lead or sale you deliver.

Virtually any website or online business can use affiliate marketing
as a revenue source, and that is why you need to know how it works.

One of the most common mistakes that affiliates make when promoting
an offer is to send traffic directly to the sales page of the
merchant.

For example, let's suppose that you just signed-up for the affiliate
program of a hosting company. It would be a mistake to simply put
banners on the sidebar of your site and send your visitors directly
to the sales page of the hosting company. Why? Because you would
basically be relying on the sales pitch of that company. If it is a
bad sales pitch, your conversion rate will be low, and so will your
commissions.

A better strategy is to use a pre-sell page (also called
pre-selling). You would still place the banners on the sidebar of
your site, but instead of sending that traffic directly to the
merchant you would send it to an internal page of your site where
you make a review about the services of that hosting company.

Adding this intermediate step will reduce the overall number of
visitors that you'll send to the merchant (because some will stop
on your pre-sell page), but the conversion rate of those visitors
that do make it to the merchant sales page will much much higher,
and overall you will earn more commissions.

Why is pre-selling so powerful? First of all because visitors will
see your pre-sell content as a third party recommendation (and
hopefully as an unbiased one). When people go to a sales page, they
know that they will find a sales pitch there, and they raise their
barriers and bullshit detectors as a consequence. On a pre-sell
page inside your blog or website, however, their barriers are not
up yet, so you have the opportunity to talk to them more directly
and to communicate the selling points of the offer more efficiently.

This last point is the second reason why pre-selling works. It
basically gives you an opportunity to complement and even improve
the sales pitch of the product. For example, suppose that the
landing page of a product that you are promoting only talks about
the features of the product. The problem here is that features
don't sell, benefits do. You could therefore improve the conversion
rate by highlighting all the benefits of purchasing that product
inside your pre-sell page.

Keep in mind that pre-selling works with any type of traffic. You
could send your PPC traffic there, banners, sponsored reviews and
so on.

If you want to learn more about affiliate marketing and how you can
make money with it come check the http://www.onlineprofits.com
training program. We have one module completely dedicated to this
topic.

Talk to you next week,
Daniel Scocco

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2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US

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