Monday, February 28, 2011

George, The Pareto Principle Can Save Your Business

Hi George,

Daniel Scocco here, and this is the Daily Blog Tips newsletter.

Today I want to talk about the famous Pareto principle, and how it
can actually save your business.

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The Pareto principle, which is also called the 80-20 rule, states
that for many events and things in life, 80% of the effects come
from 20% of the causes.

For example, an Italian economist once observed that 80% of land
in Italy was owned by 20% of the people. His name was Vilfredo
Pareto, and that is where the principle got its name from.

Another famous example: Microsoft once found that by eliminating 20%
of the largest bugs in its operating system 80% of the crashes
would stop.

Another one: most businesses find that 80% of their revenues come
from just 20% of the customers.

So how can the Pareto principle save your business? Well, it is
clear: by identifying and focusing your work on the 20% of the tasks
that will generate 80% of the results you'll become much more
efficient and profitable.

Here is one practical example that you probably can relate to.
Suppose you have a blog and that you are trying to make it popular
(e.g., to increase its traffic). There are many things you could
do to achieve that, including:

-write quality content
-promote that content
-use social media (e.g., Twitter and Facebook)
-use social bookmarking sites (e.g., Digg and Reddit)
-tweak your design
-track your stats
-chat with readers
-create Youtube videos
-article marketing
-submit your blog to directories
-search engine optimization

That is a lot of things right? And many bloggers actually do all of
them. But what does the Pareto principle tell us about this? It's
simple: 20% of these activities are going to produce 80% of the
traffic gain.

In fact I place these activities right on top for that reason. They
are: writing quality content and promoting that content. If you do
these two things you'll get new readers, new subscribers, backlinks
from other sites, your search rankings will increase, and
ultimately your traffic will increase.

Sure, the other activities can help, but 80% of the results will
come from writing quality content and promoting it.

Guess where you should spend most of your time?

And remember that the Pareto principle works on almost any
situation, so apply it for your own business or website, and focus on
the 20% of things that will bring you 80% of the results.

Talk to you next week,
Daniel Scocco
http://www.dailyblogtips.com

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2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US

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