Daniel Scocco here, and this is the Daily Blog Tips newsletter.
I am writing this as I sit in the JFK international airport,
returning from the Blog World Expo 2010, where I gave a presentation
about optimizing Google AdSense.
I figured you might be using Google AdSense too (if you are not, you
should give it a try), so I wanted to share the single best tip from
my presentation with you.
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Many people come to me asking how they can make money with Google
AdSense. I always tell them the first thing they need is some
organic traffic (i.e., traffic from search engines). There is no
magic number, but I would aim to have at least 300 daily visitors
from search engines before trying to use AdSense.
The problem is that even people who already have that kind of
traffic usually have a hard time making money with AdSense. They
plug the units into their websites, and at the end of the month
they make a couple of bucks....
How come? That is because they don`t know how to optimize AdSense.
This includes picking the right units, formating them effective,
placing them at the right spots and so on.
It`s a somewhat complex process, but there is one tip I have that
is easy to apply and will produce outstanding results. The tip is
to use the "Champion Combo".
The "Champion Combo" is simply a nickname I have given for a
combination of one specific AdSense unit placed at one specific
location. That is, the 336x280 large rectangle unit placed below
your post titles (with some white space between them, to make sure
users won't get confused).
I would guess that on 95% of the cases this
unit/placement combination will produce the highest possible
earnings. If you have never tried it, you should, as I am sure your
overall earnings will double, triple, or even quadruple!
The only drawback of this strategy is that it`s quite intrusive. If
you want to find a compromise, though, you can display the 336x280
unit only on posts older than 7 days, for example. This will make
sure that your loyal visitors, who come to read your latest post
every day, will not see the ad, while visitors coming from search
engines to your older posts will.
How do I manage to show my ads only on posts older than 7 days? By
using a WordPress plugin called "why do work". Simply search on
Google for "why do work plugin" and you`ll find it.
And there you go, this is my single best tip for people who want
to make money with Google AdSense.
If you want to learn how to optimize your AdSense units further,
in order to maximize your earnings, come check my training program,
as we have one module completely dedicated to this topic. Here is
the link:
Talk to you next week,
Daniel Scocco
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2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US
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