George, Burn the Bridges

Hi George,

Daniel Scocco here, and this is the Daily Blog Tips newsletter.

First of all keep in mind I don't support or see as a positive
thing the massacres that happened in Central and South America when
Spain, Portugal and other European nations started colonizing the
continent. Quite the opposite. That being said we can still learn
from their strategic and military choices, and that is what this
post is about.

Hernán Cortés was the Spanish general who was responsible for the
fall of the Aztec Empire and sub-sequent colonization of the
Americas by Spain. His military technology was far superior, but
the Aztec outnumbered his men, and they were fighting for their
lives (i.e., as motivated as you can get...).

In other words, he needed something to motivate his men to fight
eagerly as well, else there was a chance they would be defeated.
That is why when he arrived at the shores he gave orders to burn
and sink all the ships that brought his men. He wanted to make it
clear that retreating was not an option. If the Aztecs were
fighting for their lives, well, so were the Spanish men now. And as
you might remember from history classes, it worked.

Bottom line: sometimes you need to burn the ships and the bridges
behind you to make sure you'll give all you've got.

Here are some examples of how this might apply to startups and
websites, even if at a smaller scale:

-Renew your domain for 10 years, so you tell yourself that this is
for the long run.

-Invest $1000 on a design for your website, so you tell yourself
that if you stop working on it you'll lose that money.

-Once your online business starts making some decent money consider
quitting your day job, so you tell yourself that now your websites
need to pay your bills.

What about you, are you willing to burn the bridges?

Talk to you next week,
Daniel Scocco
http://www.dailyblogtips.com

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2972 Columbia St. Suite # 8161 - Torrance, CA 90503 - US

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